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Jonathan Slaff & Associates performs media relations and audience development services. Our clients include cultural institutions, professional theater and dance companies, fundraising and civic events, government agencies, NGO's and self-producing artists of various kinds, primarily in New York City and vicinity.

The firm solicits print and broadcast media outlets for news/feature story coverage, arts reviews and photo placement. It is one of the few press offices in New York that takes its own press photos.

We specialize in advocating for new works of theater, dance and performance art.

Jonathan Slaff is possibly New York's most active publicist in the specialty of international cultural events. From 1989 to 2005, as press agent of La MaMa E.T.C. ("Theater of the World"), he represented over 30 theater and dance events from Eastern Europe and over 40 from the far east.

New York theatrical clients have also included The American Place Theatre, Czechoslovak-American Marionette Theater, The Drilling Company Theatre, Shakespeare in the Parking Lot, Kings County Shakespeare Company, Theater for the New City and Ubu Repertory Theater. Musical clients have included violinist Mari Kimura and two Klezmer attractions, The Klezmer Conservatory Band and The Klezmer Mountain Boys. Artists represented have received 17 Obies, three Bessies, Lucille Lortel, Theater World, and Outer Critics Circle Awards. His success stories include the launch of one of New York's most successful and cutting-edge theatrical attractions, Blue Man Group.

Jonathan Slaff has been a pioneer in adapting new media technologies to the arts. Our family of associates include experts in various fields of new media and we are excited to collaborate with our clients on novel implementations of technology to the arts and arts marketing. See a report on cellphone polling here. In conjunction with Metro New Media, Inc., we have created "Text-Join," a cutting edge system for list building and sponsorship campaigns involving cell phone technology.

Washington, DC clients have included Youth Advocate Program International (YAPI), a nonprofit agency working to protect and ensure rights and services for children affected by war, exploitation, homelessness, statelessness, discrimination and HIV/AIDS, including refugee and internally-displaced children.

Mr. Slaff was five years as editor of JapanINFO, a bi-monthly print publication of the Consulate General of Japan in New York, which was distributed to approximately 2,000 decision-makers in business, academia and community-related organizations. It contained topical articles on political, economic and social issues relating to Japan and a cultural calendar which publicized Japan-related events in the New York area and surrounding states.

Jonathan Slaff has had a private publicity practice in New York since 1988. After graduating Yale College in the early 70ís, he began his public relations career by managing national press efforts as Publicity Director of the first 500-mile Indianapolis-style race on the east coast, at Pocono International Raceway.

He then earned an MBA at Columbia University with a concentration in Media Management. Before moving to New York, he was President of Northeastern News, a wholesale newspaper distributor representing the New York Times, Wall Street Journal and other national publishers in the region of Northeastern Pennsylvania. He was also co-founder of Keystone Publications, a publisher of consumer magazines in regional markets in PA, NY and NJ.

Mr. Slaff was Chairman of Downtown NYC!, an arts-business coalition working for the revitalization of Downtown Manhattan in the wake of the terrorist attacks of 9/11. He has also been Chairman of the Task Force in Arts and Entertainment of the Streaming Media Alliance, a member of the New York New Media Association, and an activist in industry efforts to develop the Internet as a resource for arts organizations. He is currently a public member of the Parks/Waterfront Committee of Manhattan Community Board 2.

We offer surveys for market research, opinion gathering, demographic analysis and identification of economic trends. Our consolidation of surveys and media placement under one roof can be invaluable to startup businesses, charities, nonprofits, and other clients with limited budgets.

Producers are invited to click here for an informative article on theatrical photography and publicity.

If you would like to meet regarding a project, a survey, a product launch, or an upcoming theatrical production, you are invited to contact Jonathan Slaff at (212) 924-0496 or email pr@jsnyc.com.