Jonathan Slaff & Associates specializes in media relations and audience development services for the performing arts. Our clients include cultural institutions, professional theater and dance companies, fundraising and civic events, government agencies, NGO's and self-producing artists of various kinds, primarily in New York City and vicinity. We specialize in advocating for new works of theater, dance and performance art.

The firm solicits print and broadcast media outlets for news/feature story coverage, reviews and photo placement. It is one of the few press offices in New York that takes its own press photos. All photos on this page are by Jonathan Slaff.

Jonathan Slaff is a leading publicist in the specialty of international cultural events. From 1989 to 2005, as press agent of La MaMa E.T.C. ("Theater of the World"), he represented scores of theater and dance events from Eastern Europe, Latin America and the far east.

New York theatrical clients have also included Theater for the New City, Shakespeare in the Parking Lot, New Federal Theatre, The Negro Ensemble Company, Inc., Czechoslovak-American Marionette Theatre, The Drilling Company Theatre, Workshop Theatre Company, The Glines, Kings County Shakespeare Company, The American Place Theatre and Ubu Repertory Theater. Musical clients have included violinist Mari Kimura, Western Wind Vocal Sextet and two Klezmer attractions, The Klezmer Conservatory Band and The Klezmer Mountain Boys. Artists represented have received 17 Obies, three Bessies, Lucille Lortel, Theater World, and Outer Critics Circle Awards. His success stories include the launch of one of New York's most successful and cutting-edge theatrical attractions, Blue Man Group.

Jonathan Slaff has been a pioneer in adapting new media technologies to the arts. Our family of associates include experts in various fields of new media and we are excited to collaborate with our clients on novel implementations of technology to the arts and arts marketing. See a report on cellphone polling here. In conjunction with Metro New Media, Inc., we have created "Text-Join," a cutting edge system for list building and sponsorship campaigns involving cell phone technology.

Washington, DC clients have included Youth Advocate Program International (YAPI), a nonprofit agency working to protect and ensure rights and services for children affected by war, exploitation, homelessness, statelessness, discrimination and HIV/AIDS, including refugee and internally-displaced children.

International clients include The Integrated Theater of the Emotions, an Italian university program in performing arts serving people with physical, intellectual and developmental disabilities. It is founded by the actor, director and former soccer star Dario D'Ambrosi (Teatro Patologico). Mr. D'Ambrosi, one of Italy's most distinguished theater artists, has made a career of plays and films that are with and about people with psychiatric disabilities, creating productions that portray their unique perspective on life. In 2017, he received the prestigious Robert F. Kennedy Human Rights Award.


Mr. Slaff was five years as editor of JapanINFO, a bi-monthly print publication of the Consulate General of Japan in New York, which was distributed to approximately 2,000 decision-makers in business, academia and community-related organizations. It contained topical articles on political, economic and social issues relating to Japan and a cultural calendar which publicized Japan-related events in the New York area and surrounding states.

Jonathan Slaff has had a private publicity practice in New York since 1988. After graduating Yale College in the early 70's, he began his public relations career representing professional sports while living in Pennsylvania.

He then earned an MBA at Columbia University with a concentration in Media Management. Before moving to New York, he was President of Northeastern News, a wholesale newspaper distributor representing the New York Times, Wall Street Journal and other national publishers in the region of Northeastern Pennsylvania. He was also co-founder of Keystone Publications, a publisher of consumer magazines in regional markets in PA, NY and NJ.

Mr. Slaff was Chairman of Downtown NYC!, an arts-business coalition working for the revitalization of Downtown Manhattan in the wake of the terrorist attacks of 9/11. In response to the Ebola epidemic, he founded Halt Ebola, a New York coalition working to support Doctors Without Borders. He has also been Chairman of the Task Force in Arts and Entertainment of the Streaming Media Alliance, a member of the New York New Media Association, and an activist in industry efforts to develop the Internet as a resource for arts organizations. He is currently a public member of the Arts Committee of Manhattan Community Board 2.

We offer surveys for market research, opinion gathering, demographic analysis and identification of economic trends. Our consolidation of surveys and media placement under one roof can be invaluable to startup businesses, charities, nonprofits, and other clients with limited budgets.

Producers are invited to click here for an informative article on theatrical photography and publicity.

If you would like to meet regarding a project, a survey, a product launch, or an upcoming theatrical production, you are invited to contact Jonathan Slaff at (212) 924-0496 or email